Before we get into advanced techniques, let’s emphasize something extremely important: your clients skin. The skin on your face is delicate — the most delicate on your whole body. That's why how you apply makeup is just as critical as the products you use.

We’re going for a soft, feminine look at any age. Whether you're 20 or 60, the right application technique will bring out your natural beauty without damaging your skin. Harsh, fast application? That leads to wrinkles, irritation, and a stiff, unnatural look. We want smooth, glowing skin with a healthy feel.

The right application technique is everything. It’s the difference between looking soft and youthful vs. harsh and cakey. If you’re too rough with your brushes or tools, you’ll stretch your skin. You’ll also push products into the pores in a way that isn’t flattering. We want to dab, press, and pat, never drag, rub, or wipe.

• Eyes: The skin around your eyes is the most fragile, so always use a gentle touch. Instead of wiping eyeshadow on, use a sweeping motion with your brush to blend colors together smoothly. When applying eyeshadow, pat the product into place — this ensures maximum pigment without pushing the skin too harshly.
• Foundation & Concealer: Forget rubbing or wiping — that's a big no-no. Use your brush or sponge to dab the foundation into the skin. The goal is to press the product in, not rub it around. For concealer, the same rule applies — dab it under the eyes or on blemishes. We want to build coverage without disrupting the delicate skin.
• Blush, Bronzer, and Highlighter: Always use a soft sweeping motion. We’re aiming for a natural flush and contour, so avoid harsh lines. Instead of applying a heavy layer, build the product up slowly with a light touch.

• Use a light hand on the eye area and under the eyes when applying concealer. This delicate area should never be treated roughly. Pat your product in with a damp sponge or brush for the most natural finish.
• When blending foundation or concealer, use a light dabbing motion — don’t rub it in. Keep the motion slow, soft, and gentle to avoid irritating the skin and causing unnecessary stretching. When applying bronzer or contour, apply it in the natural hollows of your face and follow your bone structure, blending outwards to avoid harsh lines.

Makeup application is an art, and like any art, technique is essential. The right technique isn’t just about putting makeup on, it’s about how you layer, blend, and apply every single product.

Foundation: Always work with light layers. Don’t pack on the foundation all at once. Less is more! Build it up in thin layers, and blend it in well.

Blush, Bronzer, Highlighter: These should be applied lightly and in a back-and-forth motion. If you apply these too heavily or too harshly, they’ll stand out instead of seamlessly blending into the skin.

Eyeshadow: You want a soft gradient, so don’t be afraid to blend, blend, blend. Pat the color into place and then blend the edges. Start with lighter shades and add deeper shades gradually.

• Always work softly and gently with the skin.
• Dab, press, and tap products into place. Never rub or wipe.
• The right technique is the difference between a flawless, feminine look and a harsh, cakey appearance.
• Skin care and hydration are your foundation. Without them, no makeup look will shine.
• Be patient with blending, it’s the key to a smooth, professional finish.